Sponsor Spotlight: APA
- Athene Parker
- Apr 8
- 1 min read

At The emPOWER Breakfast, we believe that real change happens when our allies come together to support and uplift our community. That’s why we are incredibly grateful for the support of our Bronze Sponsor, the Advertising Producers Association (APA).
As the trade body for production, post-production, and VFX companies in the UK, the APA plays a vital role in shaping the future of the advertising industry. They champion creativity, set industry standards, and advocate for the businesses that bring ideas to life. With a commitment to creating a more inclusive and supportive working environment, their partnership with The emPOWER Breakfast is a natural fit.

Steve Davies, CEO of the APA, shared his thoughts on the impact of the initiative:
“The APA team who attended an emPOWER session were full of enthusiasm and energised by it. I only hear very positive things about emPOWER from everyone I know who has attended. Athene has created something powerful.”
The APA’s support highlights the importance of industry-wide collaboration in driving change. By bringing people together to share experiences, challenge norms, and champion inclusivity, we can create a workplace culture where everyone (regardless of background or experience) feels empowered to succeed.
A huge thank you to Steve Davies and the APA team for recognising the value of The emPOWER Breakfast and for supporting our mission to create meaningful, lasting change.
To learn more about the APA, visit a-p-a.net.